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See-Me Kids celebrates 1 year anniversary: Looking back at the past year


It’s been a while since you have heard from me, so I thought it would be a great opportunity to give an update. Today it has been a year since I have launched See-Me Kids. It was an exciting year, full of challenges and satisfaction.

A lot of industries have been affected by COVID-19, forcing many manufacturers to delay their production. This was also the case with my manufacturer in Portugal. Therefore, the production of  See-Me Kids’ clothing arrived much later than planned. I knew that starting a business would be very hard, but COVID-19 made it extra more challenging. It was a year with many ups and downs for me as an entrepreneur. This year, I have learned a lot, and I am constantly being pushed to step out of my comfort zone.

After the launch of THE COZY sweaters, I really wanted to add more pieces to the collection. So, that’s what I did. I have successfully expanded the collection with t-shirts, long sleeves, hoodies and socks. This was definitely one of my highlights of the past year.

One of the reasons that See-Me Kids’ collection is sustainable, is because it’s made of 100% organic GOTS certified cotton. The pieces are suitable for both boys and girls, so a little brother / sister could also use the clothing. Each piece is made to last.  The timeless collection is designed to live beyond the season.

Another milestone this year, is my first collaboration with a children’s clothing store. See-Me Kids’ collection is currently being sold at Ted Baby & Kids, a children’s boutique in Sneek. If you are visiting Sneek, be sure to drop by Ted Baby and Kids (Oosterdijk 83), to see their beautiful store with awesome kids labels!

To celebrate the 1 year anniversary of See-Me Kids and as a small token of my appreciation, I would like to offer a 1 Year Anniversary Promo Code: 10% off. You can now shop online with promo code: SEE-MEKIDS10 until Sunday April 25th with a 10% discount on all items!


12X sustainable Dutch children’s clothing brands


Yesterday I had a great start to the day. Gina, who writes articles for asked me if she could use a photo of See-Me Kids for an article she was writing.
She was working on a list of sustainable children’s clothing brands and wanted to mention See-Me Kids in it.

The article was published this morning and includes a list of 12 great sustainable Dutch children’s clothing brands.

12 x duurzame kinderkledingmerken van eigen bodem waar je verantwoord hippe kleding kunt shoppen voor je kiddo


My first thought was: How cool is this! I am very proud that See-Me Kids made it to a list of 12 Dutch sustainable children’s clothing brands.

I would say enjoy reading, but if you can’t understand the language then it’s going to be difficult since it’s written in Dutch.
Luckily, the 12 brands are mentioned with photos and a link to their websites and Instagram.






Hello & Welcome to our first blog post!

See-Me Kids is a Dutch sustainable children’s clothing brand for children from 18 months to 9 years old.

Our mission is to encourage people to make more conscious choices with regard to clothing. The garments are made in Portugal and produced in a sustainable environment. You are getting a product that complies with the highest quality requirements in the textile industry at every phase of the production process.

The collection consists of designs made from 100% GOTS certified organic cotton that is timeless and unisex. See-Me Kids does not follow the latest fashion trends, making an all year round collection possible. We love that our clothing is cozy, comfy & cool and hope you will like it too.

Don’t forget to sign up for the newsletter. We look forward to sharing the latest See-Me Kids news with you.

Enjoy reading!


See-Me Kids X COVID-19

Dear customer,

I would like to inform you about how See-Me Kids deals with the COVID-19 situation in the Netherlands. First of all, my appreciation and thanks to all hard-working people in healthcare and other vital professions. Take good care of each other, together we’ll get coronavirus under control.

The National Institute for Public Health and the Environment & the government have taken strict measures to prevent the virus from spreading. The measures are aimed at keeping the virus under control as much as possible in order to protect vulnerable groups and make sure the healthcare system can cope. It is vital that we stay 1.5 metres away from others and continue to follow the basic rules. The planned photo shoot with children has therefore been postponed. Safety first.

Keep in mind that your package may take a little longer to arrive, due to the logistical impact of COVID-19. Please bare with us 🙂

I hope to have informed you sufficiently and will keep you informed about any new developments regarding this matter.


Take care & stay safe!




My story behind See-Me Kids


In the “about” section you may have already read that in 2019 I decided to completely change my life. I enjoyed working as an Account Manager in FMCG at the company where I worked at the time, but I also knew that I didn’t want to do this my whole life – which made the decision to quit my job a little easier.

My father asked me if I didn’t want to start my own business. At that moment my thoughts were all over the place: “Start my own business?” “Me?” “No, I wouldn’t dare!” I could not sleep that night, because the idea started to sound appealing to me and I wondered what was really holding me back. I could think of some reasons, such as: costs, lack of knowledge and taking a big risk. Having that said, there are of course also some counter arguments, namely that I had saved some money, you can gain knowledge and sometimes you just have to step out of your comfort zone. After taken it all into consideration, I decided to take the plunge!

It soon became clear to me that I wanted to do something with clothing. I have always liked fashion a lot and figured that it would be fun to go in a different direction and focus on children’s clothing. Not just any children’s clothing, but sustainable children’s clothing. I was not yet familiar in the (sustainable) fashion industry and most certainly not in designing my own clothing line.

My style can be described as simple, cool and timeless. People who know me will know that I like to buy oversized clothes (sometimes even from the men’s department), because it’s very comfortable. It may therefore not be a surprise that my first collection consists of children’s sweaters with an oversized fit, suitable for girls and boys.

The next step was to find a company that could produce my clothes. Eventually I came into contact with a company that has a factory in Portugal and meets all strict European requirements regarding the production of sustainable clothing. All in all, the process of designing the sweaters to the actual production has taken me a year. I had really underestimated this part.

See-Me Kids went live during COVID-19. This was not the most ideal timing, as I could not schedule a professional photo shoot due to the safety of the children and the parents. The photos you see on the website were taken by mothers who helped me by taking photos of their children in the sweaters. In the end, we all tried to make the best out of it!

Sustainability was not something that crossed my mind a lot, not because I didn’t care, but I wasn’t fully aware of it. As to my knowledge regarding sustainability, I still have a long way to go. Since I have gained more knowledge about this important subject, I am becoming more aware of the role of sustainability in our society. I hope to be able to contribute in this way.

Starting my own business is very new to me and I am still learning. Maintaining a web shop, shipping the clothes, marketing, and everything around it. There are so many things that you haven’t thought about, but I’m learning something new every day. Most importantly, I really enjoy doing this and I still stand behind my choice!




See-Me Kids
  • 100% super soft organic cotton
  • GOTS certified
  • Sustainable, timeless and unisex
  • Free delivery from €50 (The Netherlands)
  • Fast shipping
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