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My story behind See-Me Kids


In the “about” section you may have already read that in 2019 I decided to completely change my life. I enjoyed working as an Account Manager in FMCG at the company where I worked at the time, but I also knew that I didn’t want to do this my whole life – which made the decision to quit my job a little easier.

My father asked me if I didn’t want to start my own business. At that point my thoughts were all over the place: “Start my own business?” “Me?” “No, I wouldn’t dare!” I could not sleep that night, because the idea started to sound appealing to me and I wondered what was really holding me back. I could think of some reasons, such as: costs, lack of knowledge and taking a big risk. Having that said, there are of course also some counter arguments, namely that I had saved some money, you can gain knowledge and sometimes you just have to step out of your comfort zone. After taken it all into consideration, I decided to take the plunge!

It soon became clear to me that I wanted to do something with clothing. I have always liked fashion a lot and figured that it would be fun to go in a different direction and focus on children’s clothing. Not just any children’s clothing, but sustainable children’s clothing. I was not yet familiar in the (sustainable) fashion industry and most certainly not in designing my own clothing line.

My style can be described as simple, cool and timeless. People who know me well know that I like to buy oversized clothes (sometimes even from the men’s department), because it’s very comfortable. It may therefore not be a surprise that my first collection consists of children’s sweaters with an oversized fit, suitable for girls and boys.

The next step was to find a company that could produce my clothes. Eventually I came into contact with a company that has a factory in Portugal and meets all strict European requirements regarding the production of sustainable clothing. All in all, the process of designing the sweaters to the actual production has taken me a year. I had really underestimated this part.

See-Me Kids went live during COVID-19. This was not the most ideal timing, as I could not schedule a professional photo shoot due to the safety of the children and the parents. The photos you see on the website were taken by mothers who helped me by taking photos of their children in the sweaters. In the end, we all tried to make the best out of it!

Sustainability was not something that crossed my mind a lot, not because I didn’t care, but I wasn’t fully aware of it. As to my knowledge regarding sustainability, I still have a long way to go. Since I have gained more knowledge about this important subject, I am becoming more aware of the role of sustainability in our society. I hope to be able to contribute in this way.

Starting my own business is very new to me and I am still learning. Maintaining a web shop, shipping the clothes, marketing, and everything around it. There is so much involved, but I’m learning something new every day. Most importantly, I really enjoy doing this and I still stand behind my choice!




12X sustainable Dutch children’s clothing brands


Yesterday I had a great start to the day. Gina, who writes articles for asked me if she could use a photo of See-Me Kids for an article she was writing.
She was working on a list of sustainable children’s clothing brands and wanted to mention See-Me Kids in it.

The article was published this morning and includes a list of 12 great sustainable Dutch children’s clothing brands.

12 x duurzame kinderkledingmerken van eigen bodem waar je verantwoord hippe kleding kunt shoppen voor je kiddo


My first thought was: How cool is this! I am very proud that See-Me Kids made it to a list of 12 Dutch sustainable children’s clothing brands.

I would say enjoy reading, but if you can’t understand the language then it’s going to be difficult since it’s written in Dutch.
Luckily, the 12 brands are mentioned with photos and a link to their websites and Instagram.





See-Me Kids
  • 100% super soft organic cotton
  • GOTS certified
  • Sustainable, timeless and unisex
  • Free delivery from €50 (The Netherlands)
  • Fast shipping
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